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How to Increase your Followers on Twitter

Building followers on Twitter is a bit like building up your email list. What’s more, the people on the list you’re building are all interested in what you have to say – they have chosen to follow...

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When Twitter Q&As go awry – British Gas hikes prices then asks for feedback...

I’m all for Twitter Q&As. They can engage your audience, provide useful information and show a human face behind your business. However, timing is everything. Energy pricing is a political hot...

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A Beginner’s Guide to Hashtags

Hashtags cause a lot of confusion but are simply clickable keywords within tweets. Put the # symbol immediately before a word or phrase (with no spaces or punctuation) and it becomes a link. Yes,...

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